KSA: Alshaya Group (Alshaya), one of the world’s leading international franchise operators, has officially launched Aura, its brand-new customer loyalty programme, in the Kingdom of Saudi Arabia. The innovative new scheme lets customers redeem points and unlock benefits across a uniquely wide choice of over 70 brands, with points earned both in-store and online.
The launch in KSA follows the successful launch of the programme in Qatar,…
