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Coffee connection? How Saudi Arabia’s growers hope to fill your cup.

Press Room by Press Room
August 10, 2022
in Business
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In remote villages of the Jazan region on the mountainous Saudi-Yemeni border, coffee has been many things over the centuries: a symbol of hospitality, a means of peacemaking, even a currency. Now, an ambitious new plan by the Saudi government envisions yet another role for this ancestral crop: a national industry aiming to fill your next morning cup.

With the government pitching prosperity for one of the oldest, if unheralded,…



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